Pietroluongo Named Billboard Charts Director
September 26, 2008
- Global
Billboard Staff
Silvio Pietroluongo, who has been Billboard associate director of charts since 2006, has been named director of charts. He replaces director of charts/senior analyst Geoff Mayfield, who is leaving Billboard after 23 years to join the Universal Music Group Distribution as VP of business analysis and market research.
Pietroluongo joined Billboard in 1989 as an intern and during his tenure he has served as chart manager for the Hot 100, Pop 100, Top 40 mainstream and Hot Digital Songs, among others. He has served in various leadership roles, including research supervisor and, most recently, director of charts for Billboard Radio Monitor, which would later be merged with Radio & Records.
During his tenure overseeing the Hot 100, Pietroluongo has shepherded that signature chart through a myriad of changes to reflect the industry's migration to a digital age, including the addition of download sales and streamed and on-demand Internet music content.
In his new role, Pietroluongo is responsible for Billboard's entire menu of more than 160 charts, including more than 100 U.S. music and video charts and more than 60 music charts from around the world, which appear weekly in the magazine and on billboard.com and billboard.biz.
Mayfield began his career in the music industry in 1975 as a managing editor of Focus Ohio, a Columbus, Ohio entertainment magazine, and then became music director at WBBY, a jazz station in the same town.
In 1981, Mayfield moved to Canton, Ohio to become communication specialist for Camelot Music, working in the advertising department, handling radio and TV production, copy and public relations.
In 1985, he moved to New York to join Billboard, coming in as associate retail editor. He authored the Retail Track column until 1989, when he moved over to join the Billboard chart department. In 1990, he moved to Los Angeles and took over responsibility for the Billboard 200, something that he has done every week since then. In 1994, he was promoted to director of charts and added the role of senior analyst to his responsibilities in 2003.
In his new role, Mayfield will over see the UMGD business analysis department.
"We wish [Mayfield] all the best as he takes on a new challenge...for Universal Music Group Distribution," said Billboard publisher Howard Appelbaum.
In addition to managing a staff of 12, Pietroluongo will be Billboard's chief liaison with Nielsen SoundScan, Nielsen BDS and Nielsen RingScan, while leading the company's charge to expand its menu of social networking charts.
"We are lucky to have Silvio, a 19-year veteran of Billboard, expand his already strong leadership position in our charts department as the new director of charts for Billboard," Appelbaum said. "Under Silvio's direction, I am confident the quality and importance of our charts will continue to thrive as we expand into new markets."
|
Share on LinkedIn
