UMG, Kiwibox Partner For Music Video Content
October 08, 2008
- Digital and Mobile
By Mitchell Peters, L.A.
Universal Music Group has entered into an agreement with Kiwibox.com to provide the teen-focused social networking Web site's users with thousands of music videos from the UMG catalog.
UMG's music video catalog -- which includes videos from such artists as Jay-Z, the Killers, Snow Patrol and Kanye West, among others -- will be interwoven into Kiwibox.com's editorial content later this year.
The music video content will be ad-supported, with Kiwibox, artists, labels and copyright holders sharing in all revenue generated.
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