Honda Motors to 'High School Musical 3'
September 30, 2008
- Branding
| Rock and Pop
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| VANESSA HUDGENS |
By Kamau High, N.Y.
Walt Disney Pictures' "High School Musical 3: Senior Year" will be chockablock with Honda brands, according to a report.
Honda brands set to be seen in the Oct. 24 release include: the Honda Odyssey minivan, a pink S2000 coupe, a Pilot compact crossover and a Civic Hybrid. High School Musical 3 is the first of the films to receive a theatrical release. The previous two were shown on the Disney Channel.
In addition to being seen in the film Honda cars will be seen in several co-branded 30-second spots, a co-branded Web site and a sweepstakes with a 2009 Honda Odyssey as a prize.
Honda has worked with Disney for several years and has its own theater at Disneyland, which showcases the company's robot, the Asimo.
Tom Peyton, senior advertising manager at American Honda Motor, told Media Post, "We're trying to reach families; these are the right households for us to talk to."
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