AT&T Promotes Iglesias/Aventura Tour
September 23, 2008
- Latin
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| ENRIQUE IGLESIAS |
By Ayala Ben-Yehuda, L.A.
AT&T is teaming up with Enrique Iglesias and Aventura on their joint tour to provide exclusive content online, via mobile and at AT&T stores.
A series of AT&T in-stores will precede the remaining dates on the Iglesias/Aventura tour, which wraps Oct. 5 at the Izod Center in East Rutherford, N.J. Handset purchasers at the in-stores can receive two free concert tickets, and games will be set up with prizes such as tour T-shirts and Iglesias CD/DVDs.
By texting ENR to 2672, fans have access to a WAP site on their phone with tour news, ringtones and answertones; those who download Iglesias' music or voicetone/mastertones will be automatically entered to win an autographed guitar.
AT&T will also set up mobile Guitar Hero demo stations at the concert venues, as well as photo stations where fans can be photographed next to a mock-up of the pop star and have the image sent to their phone.
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