W Hotels Drops Sixth CD
September 18, 2008
- Branding
 |
| KYLIE MINOGUE |
By Kamau High, N.Y.
The W Hotels Worldwide, part of Starwood Hotels and Resorts Worldwide, this week began selling "The Sound of Wonderlust: W Hotels Worldwide Tour," the sixth time the brand has put out an collection of music.
Available on at W Hotels and its Web site, whotelsthestore.com, the disc features artists such as Mark Ronson, Natasha Bedingfield and Kylie Minogue. The disc is produced by Sony BMG but not all of the artists on the compilation are on Sony BMG labels.
The disc is part of a larger partnership between Sony BMG's Commercial Music Group and W Hotels that began earlier this summer with Sony BMG artists performing at W Hotels around the world.
In an attempt to generate buzz, W Hotels gave copies of the CD to tastemakers at last week's Fashion Week in New York.
|
Share on LinkedIn
