UMG Flips Switch On Ingrooves
September 23, 2008
- Retail
By Cortney Harding, N.Y.
Six months after their initial investment, Universal Music Group announced the successful launch of Ingrooves' distribution services on behalf of UMG's U.S. and Canadian Distributed Labels. Over the next few months, Ingrooves will increase the amount of content distributed to all UMG online and mobile partners until all delivery functions for UMG's Distributed Labels are handled by Ingrooves.
UMG made a strategic investment in Ingrooves, on March 31, in order to leverage Ingrooves' proprietary software platform to help manage digital distribution for UMG's Distributed Labels. UMC and UMGD will continue to provide marketing and promotional support for its labels.
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