MySpace Aims Ad Service at Bands October 13, 2008
- Branding
| Digital and Mobile MySpace will announce today that its MyAds program is available to the public. One group MySpace is aggressively targeting the service towards is bands, which will be able to create their own banner ads and then select which MySpace users will see the ads based on the users' listed interests. » Full Story
Brands Get Spotlight At Regional Mexican Summit October 08, 2008
- Latin Inroads have been made in terms of regional Mexican shows and artists getting big-ticket sponsors. But artists and brands still have a lot to learn about correctly matching fans of the genre with sponsors, according to panelists at the Billboard Regional Mexican Music Summit. » Full Story
Virtual World Gets Real Merch October 07, 2008
- Branding Playing out your rock star fantasies just got a little easier. That's because the fake bands that people create in MTV's RockBand can now have real merchandise. » Full Story
Chesney To Develop New Premium Rum September 29, 2008
- Branding
| Country Country superstar Kenny Chesney, who is known almost as much for his island lifestyle as he is for his music, has partnered with Constellation Spirits to develop a new premium rum. » Full Story
Bon Jovi Unveils Clips From New Documentary September 25, 2008
- Branding
| Rock and Pop Jon Bon Jovi showed off footage for the first time in public from the upcoming Phil Griffin-directed documentary about his band during a question-and-answer panel today (Sept. 25) as part of Advertising Week in New York. » Full Story
AT&T Promotes Iglesias/Aventura Tour September 23, 2008
- Latin AT&T is teaming up with Enrique Iglesias and Aventura on their joint tour to provide exclusive content online, via mobile and at AT&T stores. » Full Story
Honda Turns To The Road For Ad Campaign September 22, 2008
- Branding As part of Honda Civic’s latest campaign from Santa Monica, Calif.-based ad agency RPA, grooves were cut into four roads around the world in order to produce musical sounds when car wheels drove over them. » Full Story
Editorial: Maximum Exposure List Highlights What Works Now September 22, 2008
- Branding While putting together our first Maximum Exposure list, we compiled literally hundreds upon hundreds of very specific platforms and then had the audacity to recruit 20 experts in marketing and publicity to rate each of them. » Full Story
Indie Bands Work Beverage Branding September 18, 2008
- Branding The Cool Kids, Matt & Kim and Flosstradamus were center stage at a concert sponsored by Mountain Dew's Green Label Sound record label. » Full Story
W Hotels Drops Sixth CD September 18, 2008
- Branding The W Hotels Worldwide, part of Starwood Hotels and Resorts Worldwide, this week began selling "The Sound of Wonderlust: W Hotels Worldwide Tour", the sixth time the brand has put out an collection of music. » Full Story
Hot 100 Online Exclusive: Rapped In Brands September 12, 2008
- Branding When Paris-based branding agency Agenda monitored brand mentions in the Billboard Hot 100 from 2003 to 2005, the company found brands and products were most frequently name-checked in hip-hop. » Full Story
Ticketmaster, RIM Partner For BlackBerry Mobile Ticketing September 11, 2008
- Touring
| Digital and Mobile Ticketmaster has partnered with mobile company Research In Motion to designate the BlackBerry as the official smartphone of Ticketmaster. BlackBerry users will now be allowed to browse and purchase tickets to live entertainment events via their mobile devices. » Full Story
